Monday, August 11, 2008

9 Ways to Understand Marketing!

Marketing ဆိုတာ ဘာလဲ။ မားကတ္တင္းနည္းလမ္း ၉မိ်ဳးကို အခုလို ရွင္းရွင္းလင္းလင္း ဥပမာေလးေတြနဲ႔ သင္ထားတာ ေကာင္းတယ္။ မေမ့ႏိုင္ေတာ့ဘူး။

A Professor at one of the IIM's was explaining marketing concepts to the Students:

1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's “Direct Marketing.”

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." -That's “Advertising.”

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me.” - That's “Telemarketing.”

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her a ride and then say:"By the way, I'm rich. Will you Marry Me?" - That's “Public Relations.”

5. You're at a party and see gorgeous girl. She walks up to you and says:"You are very rich! Can you marry me?" - That's “Brand Recognition.”

6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's “Customer Feedback.”

7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's “Demand and Supply Gap.”

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" And she goes with him - That's “Competition Eating into your Market Share.”

9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. - That's “Restriction for Entering New Markets.”

6 comments:

  1. လုိရင္းတုိရွင္းႏွင့္ မွတ္မိလြယ္ပါသျဖင့္ သေဘာက်ပါေၾကာင္း
    ဥပမာမ်ားကုိ လက္ေတြ႕အသုံးခ်ၾကည့္ပါမယ္

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  2. Customer Feedback ကေတာ့ မုိက္သြားၿပီ။
    Brand Recognition ကုိလဲ ႀကဳိက္တယ္။ အဟိ။ :D

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  3. ေကာင္းလိုက္တဲ့ မားကတ္တင္းသေဘာတရားေတြဗ်ာ
    ရွင္းလိုက္တာမွ လင္းကနဲ ရွင္းကနဲဘဲ

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  4. ေကာင္မေလးကို မခ်ည္းကပ္ခင္ သူ႔မွာ ပိုင္ရွင္ရွိမရွိ အရင္စံုစမ္းရပါမယ္။ အဲဒါ Industrial Analysis ပါ။

    ေကာင္မေလးအနားမွာ ကိုယ့္ထက္လွ်ံတဲ့ေကာင္ေတြ ၀ိုင္းေနၿပီဆိုရင္ေတာ့ ဒါ Entry Barrier ေပါ့။ ၀င္တိုးဖို႔ ခက္ေနၿပီေလ။

    ကိုယ္က ေသြးတိုးစမ္း႐ုံေလာက္ပဲလုပ္ခ်င္တာဆိုရင္ ေကာင္မေလးက အတင္း လိုက္တြယ္ကပ္ေနမယ့္အစားလားဆိုတာလည္း ၾကည့္ဦးဗ်ဳိ႕။ Exit Barrier ႀကီးေနရင္ အစကတည္းက ၀င္မတိုးတာ အေကာင္းဆံုးပဲ။

    မပင့္ဂိုးရဲ႕စာကို က်ေနာ္သိသေလာက္ Business Strategy ေလးေတြ ထပ္ျဖည့္ေပးတာပါ။ မပင့္ေရ.. ေက်းဇူး။

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  5. ေအးဗ်ာ။ စမ္းေတာ့စမ္းခ်င္ပါရဲ႕။ ေတာ္ၾကာ...အဟီး ။ မုသာ၀ါဒမ်ားက်ဴးလြန္ ရာက်ေနမလားလို႕ပါ။ (ေဒၚလာေလး...သန္းသံုးေထာင္ေလာက္ေလးနဲ႕ ခ်မ္းသာတယ္မေျပာခ်င္ပါဘူး..အဟိ)။ ၿပီးေတာ့မာကတ္တင္းမဆင္း တာ ေတာ င္ ပစၥည္းကၾကိဳက္သူေတြ ေအာ္ဒါမွာတိုင္းေတာင္မသြားႏိုင္.. အဲ..အဲ.. မျဖန္႕ႏိုင္လို႕ ။ ။
    ေလးစားလ်က္....ကိုကို.........................................(ဖရီး)

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